ABOUT OXALIS

ANNE-LAURE IMBERT – FMCG & Retail Marketing Strategy Consultant
Core Belief : strategic thinking, smart analytics and creativity are fundamental pillars to any successful marketing strategy.
Core Values : entrepreneurial spirit, commitment and collaboration. It is within these values that I have build a solid expertise in category management, innovation and and the development of new activities.
12 years of sales, product / innovation / concept marketing and projects for retailers such as Casino, Franprix, Leader Price, but also in the food industry, have consolidated a strong product and customer culture, a passion for commerce, as well as the taste for efficiency and results.
Core Services : I started OxALis in 2020 to bring my expertise and connections to support you on :
- analysis of your market and your performance : data input, market benchmarks, development of analysis and management tools for your range,
- recommandation of strategic marketing plans, range, product innovation or new activities,
- operational implementation : innovation monitoring and sourcing, development and launch of products or concepts, tools and process projects management,
- facilitate your referencing.
SERVICES
CATEGORY MANAGEMENT
Boost your performance, optimize your range
INNOVATION
Launch new products, concepts and business streams
GLOBAL LAUNCH
Penetrate the French market and adapt to its specificities
CATEGORY MANAGEMENT
Boost your performance, optimize your range
INNOVATION
Launch new products, concepts and business streams
GLOBAL LAUNCH
Penetrate the french market and adapt to its specificities
THEY TRUST ME





