OXALIS

Consulting agency specializing in Category Management, Innovation & Business Development

ABOUT OXALIS

ANNE-LAURE IMBERT –  FMCG & Retail Marketing Strategy Consultant

Core Belief : strategic thinking, smart analytics and creativity are fundamental pillars to any successful marketing strategy.

Core Values : entrepreneurial spirit, commitment and collaboration. It is within these values that I have build a solid expertise in category management, innovation and and the development of new activities

12 years of sales, product / innovation / concept marketing and projects for retailers such as Casino, Franprix, Leader Price, but also in the food industry, have consolidated a strong product and customer culture, a passion for commerce, as well as the taste for efficiency and results.

Core Services : I started OxALis in 2020 to bring my expertise and connections to support you on :

  • analysis of your market and your performance : data input, market benchmarks, development of analysis and management tools for your range,
  • recommandation of strategic marketing plans, range, product innovation or new activities,
  • operational implementation : innovation monitoring and sourcing, development and launch of products or concepts, tools and process projects management,
  • facilitate your referencing.

SERVICES

CATEGORY MANAGEMENT

Boost your performance, optimize your range

INNOVATION

Launch new products, concepts and business streams

GLOBAL LAUNCH

Penetrate the French market and adapt to its specificities

CATEGORY MANAGEMENT

Boost your performance, optimize your range

INNOVATION

Launch new products, concepts and business streams

GLOBAL LAUNCH

Penetrate the french market and adapt to its specificities

THEY TRUST ME