Anne-Laure Imbert, FMCG & Retail Marketing Strategy Consultant – oxALis


FMCG & Retail Marketing Strategy Consultant


Core Belief : strategic thinking, smart analytics and creativity are fundamental pillars to any successful marketing strategy.

Core Values : entrepreneurial spirit, commitment and collaboration. It is within these values that I have build a solid expertise in category management, innovation and and the development of new activities.

12 years of sales, product / innovation / concept marketing and projects for retailers such as Casino, Franprix, Leader Price, but also in the food industry, have consolidated a strong product and customer culture, a passion for commerce, as well as the taste for efficiency and results.

Core Services : I started OxALis in 2020 to bring my expertise and connections to support you on :

  • analysis of your market and your performance : data input, market benchmarks, development of analysis and management tools for your range,
  • recommandation of strategic marketing plans, range, product innovation or new activities,
  • operational implementation : innovation monitoring and sourcing, development and launch of products or concepts, tools and process projects management,
  • facilitate your referencing.


Partners : for a service customized to your needs , I have built a tight network of trusted partners, with many complementary expertises : studies, customer insight, concept tests, panels, purchasing, quality, supply, graphics, …